Congratulations to SportsForce client Saben Lee. Saben is a 2017 Point Guard from Phoenix, AZ. We began introducing Saben to college basketball coaches in his sophomore year of high school. Within about the first year of our working together, Saben received more than 20 Division I offers, including Stanford, Nebraska, Louisville, Utah, Pepperdine, Boise State and many others. His final commitment was made to Coach Bryce Drew at Vanderbilt University of the SEC.

Regardless of your sport, the 5 Critical Elements to Securing Multiple Offers include:

1. Good Communication: top college recruits understand how to effectively communicate with college coaches by asking strategic questions that uncover a coaches’ true interest in them, while also being uniquely prepared for those questions college coaches will ask of them.
2. Appropriate Target-Lists: top college recruits focus on proper target-list schools and sports programs that match their athletic and academic skill-set, instead of wasting valuable time and energy on collegiate opportunities that most likely will never be realized.
3. Take Control: top college recruits avoid the trap of relying solely on external factors to generate offers, such as assistance from high school or club team coaches, and only attending viewing tournaments, or camps in order to be “seen” or evaluated by college coaches.
4. Stay Disciplined: top college recruits prepare for, and are diligent in the use of appropriate follow-up strategies with college coaches, even when some opportunities appear to be going nowhere. They spend time researching best-fit schools and make it easy for coaches to communicate with them.
5. Game Plan Execution: top college recruits learn the importance of creating and then executing a well-thought out plan to beat the competition, and the competition is fierce in order to achieve your college recruiting goals. They know the absence of a well-developed plan creates uncertainty, misdirection and lost recruiting opportunities.

Our partner Matt Hunt from College Hunt helps students successfully navigate the college selection process. In his latest blog post, he explains what steps you need to take when receiving multiple admissions offers from the schools you applied to.

Congratulations, you’ve earned multiple admissions offers from the schools you applied to! This is a time in your life that’s filled with excitement, happiness, and I’m willing to bet a little confusion on the ultimate next step…where to enroll? With some careful planning, you can lessen the confusion while increasing your confidence on which school is best for you.

Begin by revisiting your reasons for applying to each individual school. Is there a particular major or program that sparks your interest? Do they offer internship or co-op opportunities that could lead to a future career after earning your degree? Remember, while having a wonderful college experience is important the main goal is to come out prepared and ready to compete in the job market. If one of the schools provides something different and unique that you believe would provide incredible learning and training you may be able to eliminate a few off the list.

The cost of higher education continues to skyrocket every year. Do not underestimate the value of each individual financial aid package offered by the various schools. Now is the time to break down what each school is offering and compare and contrast those offers. One of the biggest misconceptions students and parents have is the admission or the financial aid offices frown upon communicating with students who were offered admissions. Contact the financial aid office and discuss the package, don’t be afraid to ask for more or if there in anything else available to lower the cost. Trust me, the admissions offer will remain; it will not be rescinded because you or your parents inquired about the possibility of accessing more aid. In the end, the less debt a student can encumber the better, any money saved can be put towards numerous expenses in the future.

Make time to revisit the campuses, mainly the ones at the top of your list. Now that you’re “in” you may have a different perspective or feel for the campus. Similar to when you first considered and saw the school, work on scheduling a time with a professor in the department you plan to study, observe classes, check out the housing, meet with students in the desired major, and what a perfect time to stop by the financial aid office (see above) to learn more about the offer.

Once you’ve made the final selection on where you’ll attend, congratulations, but you’re not done yet. Best to quickly and appropriately communicate with the schools you’ll not attend so they may offer your spot and financial aid to another student. Showing professionalism and gratitude is best and something you will do throughout life so start now by letting those schools know you’re respectfully declining.

Gaining admissions into multiple colleges and universities is a wonderful experience and the culmination of a tremendous effort by the student and parents. Take time to review the different opportunities and make the best decision for you!

For more information about the college selection process check out his blog!

Our partner Matt Hunt from College Hunt helps students successfully navigate the college selection process. In his latest blog post he explains, what steps students need to take throughout high school in order to compete for an admission in the Ivy League.

“Give yourself the opportunity to compete!” The Ivy League consists of eight of the most competitive admissions and desired campuses in the country. Brown, Columbia, Cornell, Dartmouth, Harvard, Princeton, U Penn, and Yale are the schools that make up the Ivy League. Each year they receive thousands of applications for not nearly the equivalent of spots.

How does a student give themselves an opportunity to compete for admissions? There is a process to follow, first, it’s important to look at some admissions numbers, and truly understand how extremely competitive it is. Here is a snapshot of admissions applications at three Ivy schools last year, Brown had 28,742 applications and 2,627 accepted= 9.14%, Princeton had 26,641 applications and 1,983 accepted= 7.44%, and Yale had 27,283 and 2,109 accepted. As you can see the competition is steep.

Competition is not a bad thing, and if you’ve decided to apply to one or two of the Ivy Leagues schools great, just understand the best of the best apply every fall and in reality, it’s become a global competition.

Now that we understand the level of competition, what can a student do throughout high school to give themselves the opportunity to apply?

1. A positive display of well roundness in all aspects of your life.
2. Must enroll in highest curriculum possible, with continued rigor throughout four years (Honors and AP courses- go with strengths).
3. Take advantage of the curriculum offered at your high school.
4. Three or more years of World Language and Science.
5. Extracurricular activities- 2 with sustained commitment and leadership roles (team captain, treasurer, etc.)
6. Strong performance on SAT or ACT tests.

The Ivy Leagues schools use what is called a “holistic” approach when reviewing individual applications. A holistic approach is one that allows the admissions officers to dig deep into the application by reading letters of recommendations, multiple essays and short answer questions, and extracurricular activities.

“What separates you from other applicants?” Is a question that plays a major role throughout the holistic admission process and final decision? Did you participate in an internship that matches with your future major and career goals? Have you shown extraordinary initiative or creative thinking in seeking out or designing an opportunity for yourself? Have you displayed the strength of character in overcoming adversity?

Many of the Ivy League school applications will require an essay and often more than one. This is a tremendous opportunity to express more about yourself, your future goals, a particular strength, or area of growth. Do your research- adding specific information about a major or program reflects well.

The Ivy League schools provide students an outstanding educational opportunity. Once a student understands and accepts the level of competition they should move forward with completing the application and wait for the final decision.

For more information about the college selection process check out his blog!

It’s that time again…summer club season.

By this point in the year, most high school lacrosse players have sifted through the multiple club teams, showcases, prospect days, and tournaments to which they have been invited, and tough decisions are being made. Likewise, college coaches are finalizing their plans, allocating precious recruiting resources to various tournaments and events throughout the country.

In this installment of our College Game Plan Education series, we’ll provide a basic overview to get the most out of your summer investment.

So let’s stay at a high level and get started with a few questions:

Have you narrowed the list of schools that you’re interested in?

There are over 350 colleges with NCAA Men’s Lacrosse programs, but only a few schools that align with your academic, athletic, social, geographical, and financial goals. Taking the time up front to focus only on best-fit schools will save you and your family tremendous amounts of time, money, and frustration. We call this developing a “target list” of schools. Factors such as what academic programs are offered (and their rating), school size, location, social aspects, level and culture of the lacrosse program, and the coaching staff must be considered to make an informed final decision and should be part of developing your target list.

What coaches from your target list committed to attend your events?

The questions I most hear from families in late spring revolve around one topic: the BEST teams/camps/showcases to attend this summer to be seen by college coaches. The answer to “which is best?” comes down to how many of your targeted schools will be at an event and whether you can interest them enough to come see you play. For example, a showcase heavily attended by Ivy League schools would likely not be the best use of resources for a player with a 2.5 GPA. If you have the grades, the desire, and the talent to attend Harvard or Princeton, however, it would likely be a great event to attend.

Have you contacted any coaches to let them know where you’ll be playing?

Many players believe that if they’re on the right team or at the biggest showcase, they’ll simply get noticed. NCAA rules limit the amount and type of contact a coach can have with an underclassman (currently 2018 and below), so you can’t expect to have meaningful conversations with them when you see them or meet them in person at events. While accolades like all-star teams and all-tournament teams on your resume can certainly have an impact, a college coach usually arrives at an event with a list of names they’ll be evaluating and those players’ schedules, so it’s important to make personal contact and begin to establish relationships with coaches in the weeks leading up to your events.

Do you have an effective online presence?

Lacrosse is quickly growing into a nation-wide sport, with more and more new players picking up a stick each year. College coaches are flooded with emails and phone calls from high school players that desperately want to attend their school and be a contributor in their program. It’s wise to make it as easy as possible for a coach to evaluate your potential as a recruited player rather quickly. In today’s recruiting landscape, a highlight video, your academic information, and your measurable statistics (height, weight, speed, etc.) are a bare minimum. It is a good idea to also include references and their contact information, your upcoming schedule, a copy of your transcript, and even a personal statement or a list of college goals you’re looking to achieve. Your goal is to establish a relationship with these coaches, so the more you set yourself apart during the initial evaluation phase, the more likely you’ll be recruited by multiple coaches and programs.

Steps to Maximize Your Summer Game Plan

1. Develop a target list of potentially best-fit schools and lacrosse programs
2. Create/Update/Maintain online presence that markets YOU
3. Establish contact with college coaches, interest them in your information
4. Be yourself, ask questions, and learn all you can from the coaches you meet
5. Have fun playing lacrosse
6. Conduct follow-up with interested coaches after each event

Other tips for success:

1. Stay hydrated and have a nutritional plan at summer events
2. Play hard all the time, you never know who may be watching
3. Play smart- it’s still a team game in the summer
4. Always display sportsmanlike conduct
5. How you look & act between games matters

The common thread in everything we do in the recruiting space is that it’s all about relationships. Choosing a college is an extremely personal and emotional decision for every family, and the investment is likely the largest any parent makes in their child’s future. As such, every player and parent feel the need to be personally comfortable with the school, the campus, and the lacrosse program before committing to attend. Likewise, college coaches earn their living based on how their team performs on and off the field, and the stakes are high, so they have to truly get to know the young men they invite to play for their program. Developing relationships with college coaches should be one of the main goals of your summer, and will require you to formulate a plan to make the best use of your summer lacrosse schedule and the opportunities you will have to be seen and evaluated by your best-fit programs.

When a student-athlete becomes serious about playing their sport in college, it helps to understand when a college coach is truly recruiting them. Many families have difficulty interpreting the various types of correspondence from college coaches. They just can’t tell the difference when a coach is genuinely interested in developing a relationship versus one who is just marketing their school’s sports program.

Understanding this difference is not only vital to your success, it saves you valuable time, money and resources on chasing opportunities that will never be realized. When your efforts are focused on the coaches and schools that really have an interest in you, the results tend to reflect more offers, higher scholarship amounts and a shorter recruiting cycle.

At SportsForce, we like to help our families visualize this process. The diagram below shows a person climbing a mountain. This represents your son or daughter. They’re ascending the college recruiting mountain with possibly several hundred thousand other student-athletes also competing for a college roster spot for their particular sport. But on average, only about 5-6% of those few hundred thousand make it to the top of the mountain with an offer or scholarship.

The areas listed on the right are the basic steps and communication that takes place along the way. More specifically, the areas in red are what we call “Base Camp One” on the mountain. That’s where a lot of student-athletes stop in terms of their college recruiting. At this point, they have no contact with college coaches. Another key indicator of being at Base Camp One is they might attend or be invited to a big tournament, combine or camp. They might also receive generic emails, questionnaires or form mailings from a coach. But that’s about as far as it goes. The red color means they have not advanced their recruiting progress.

The key to knowing when you’re being “actively” recruited, is when your son or daughter have an ongoing personal dialog with a college coach. The area in yellow highlights some of these types of activities and communication. If they’re receiving personal texts, phone calls, emails or hand-written notes, this means they’re being actively recruited. If they are invited for an unofficial visit or Junior Day event, this also aligns with active recruitment. The yellow color means caution. Just because your student-athlete is actively communicating with college coaches does not automatically mean they will receive a written offer from them. College coaches are also pursuing other players, not just your son or daughter.

Once in the green area, student-athletes (if they have not already) may begin receiving verbal offers. Those may lead to further official visits, which may produce written offers and ultimately a signed National Letter of intent. The green color means go and your student-athlete is receiving offers and probably achieving their college recruiting goals.

Where is your son or daughter on the college recruiting mountain? Do they need assistance in building personal relationships with college coaches or deciphering their communication?

Contact us today for a personal college recruiting evaluation. Our highly trained team of college recruiting advisors have either played or coached their sport at the college level. Our entire team of professionals dedicates their passion, time and attention to properly evaluating, educating and successfully guiding qualified student-athletes and their families through the college planning and recruiting process.

For a personal college recruiting evaluation and honest estimate of your potential to compete at the next level, contact us at:

Phone: 1.888.9787084
Email: scouting@sportsforceonline.com

Connect with us on Facebook and Twitter!

Lucas Barra, a former team member of SportsForce, created Dreamchasers to help give millennials the tools, resources, and inspiration to create a life of their dreams. The Dreamchasers podcast is the place to go to get inspired, hear from the upcoming stars like you, pursue your life goals, and help you take your life to the next level.

For their first podcast, Lucas interviewed our CEO, Andrew Beinbrink, regarding entrepreneurship, goals in life and his passion for helping student-athletes reaching their goals.

In the interview, Andrew gives tips on navigating the recruiting process for student athletes, how to set life goals, and creating great habits. He emphasizes how important it is to ask for help when you need it, as well as, creating a game plan in order to achieve the goals you’ve set for yourself. Further, he explains that the first step to being successful in life is to have faith in yourself. He recommends to always see yourself at your best because when you re-engineer your self-image, it improves your energy, how you connect with other people and how you show up in relationships and in life.

Here are a couple more key tips Andrew goes over regarding the college recruiting process:

– You must build the faith muscle to be successful. We underestimate the importance of faith in creating a winning mindset. Create affirmations around building faith and utilize them on a regular basis. For example, “I will have a successful phone call with this client”. Repeat a few times and it will help to increase your faith

– The college decision is one of the most important decisions in someone’s life. Take the time to make the right choice for you.

– We are all entrepreneurs at heart. If you can take ownership as the CEO of your life and build from the inside out, success will come.

You can check out more informative and inspirational content on the Dreamchasers website.

What does it look like when a professional and those with less experience try to secure college offers, earn significant scholarships and play their sport in college?

Let’s highlight some of the key differences in the two approaches.

Professional Approach

• Meets with certified counselor to ensure high school courses are in line with NCAA core course eligibility.
• Analyzes best classes to take in order to maximize GPA while maintaining an appropriate strength of subject content. This is based on the academic requirements of their college target list.
• Analyzes and determines the best test to take (either SAT or ACT) based on individual strengths and focuses on studying for one test. Uses professional help/guidance in studying for tests.
• Receives proper athletic evaluation. Creates and executes a customized game plan to begin the recruiting process. Targets appropriate colleges that match student-athletes academic, athletic, geographic and financial desires and abilities. As a result, enjoy shorter recruiting cycles. Begins in the freshman or sophomore year.
• Develops ongoing and strong personal relationships with multiple college coaches. Makes it easy for college coaches to communicate and interact with them. Understands when a college coach is genuinely interested in them, or if the coach has no interest in making them an offer.
• Executes their game plan and secures multiple offers from best-fit schools.

Inexperienced Approach

• Does not understand core course NCAA eligibility requirements. Does not regularly meet with certified counselor to properly track high school course load.
• Only takes mandatory courses or classes of interest with no link to specific target college academic requirements.
• Studies for, and takes both the ACT and SAT tests. Then determines what might be the best test to take again. Does not use prep testing services.
• Sits back and waits for college coaches to contact them. Hopes to be discovered by college coaches at a camp/tournament/showcase. Rely on outside factors such as club or high school coaches to help them be recruited. Receives and acts on poor advice from well-intentioned people. Gets serious about recruiting late in the junior or senior year.
• Wastes time trying to communicate with coaches that have no desire in recruiting them
• Wastes a lot of money and time on attending multiple camps/tournaments with no idea if these are the appropriate ones to participate in.
• May secure an offer from a school they are not strongly interested in, or may not secure any offers at all

Managing the recruiting process like a professional is not easy. Most know that they will experience this event only one time and making mistakes are costly. It’s competitive and hard work. It requires focus, sacrifice, determination and the appropriate resources. The professional is prepared and committed to achieving their goals over the long haul.

Inexperienced people typically do not take control of the recruiting process. They usually fall short of achieving their college recruiting goals. They lack a well-conceived game plan and find it difficult to execute basic strategies. They typically repeat activities that are ineffective and unsuccessful. Inexperienced families and student-athletes do try their best. Even though they sometimes may achieve incremental gains, much of their success is left entirely to chance.

Of the 8 million students playing their sport in high school, approximately 94% or 7.5 million never go on to compete in their sport in college. The competition is too fierce, the roster spots and scholarships are too limited, the process is too complex, the college recruiting budgets are too small and the stakes are too high to manage this process without the necessary tools, guidance and professional support.

You don’t have to go it alone. As the nation’s premier college recruiting advisory group, SportsForce provides families with a highly trained team of college recruiting advisors who have either played or coached their sport at the college level. Our entire team of professionals dedicates their passion, time and attention to properly evaluating, educating and successfully guiding qualified student-athletes and their families through the college planning and recruiting process. We can help you too.

For a personal college recruiting evaluation and honest estimate of your potential to compete at the next level, contact us at:

Phone: 1.888.9787084
Email: scouting@sportsforceonline.com

Connect with us on Facebook and Twitter!

We would like to congratulate Matt Stearns on his commitment to California State University, Dominguez Hills! Here are Matt’s recruiting story and interview after his commitment. Good luck as a Toro! 1. Share your recruiting story and status A few weeks ago. The process was exciting. I had the opportunity to choose from three schools. 2. What school are you going to, and why did you choose them? I chose Cal State Dominguez Hills. The fit was the best for me and my family. The coaching staff is really great there and I get to stay in SoCal playing baseball. 3. How did SportsForce help in the process? Ryan and Darrell were super helpful and the insight they gave us was invaluable. Sportsforce helped us get noticed by a lot of schools. Ryan advised us on which showcases and tournaments I should attend to maximize being seen by the schools I was interested in. 4. What advice would you give to other players and parents with the recruiting process? Start early, find the schools that will be the best fit for you and your family. 5. How excited are you for your future in college? I am super excited about taking my game to the next level and playing College Baseball. 6. How much money do you anticipate your family saving in college expenses because of you being recruited? I believe it will be close to $50,000 7. Would you recommend SportsForce to any other student-athletes? Why? I would recommend Sportsforce to help others with the recruiting process. I learned a lot from Sportsforce on how to communicate with coaches and find the best fit for me.   Our Mission at SportsForce Baseball: We are on a mission to help our select number of qualified and evaluated players maximize their recruiting offers and make the best college decision. Started by CEO & founder Andrew Beinbrink, SportsForce Baseball is a nationally recognized college recruiting advisory group with over 40 former college coaches, players, and MLB scouts in 10 different states. During the last 11+ years, we’ve helped over 1,000 players make their college commitments. Read below, why we are different from every recruiting group in the country. Why SportsForce is Different: * View our Home Page Video Unlike most recruiting companies, we do not just partner with anyone for our hands-on recruiting programs. Instead, we only partner with qualified players who meet our Five academic, athletic, and coachability selection factors. We evaluate between 10,000-12,000 players each summer and fall at top showcases and selectively advise, and advocate for only a limited number of players each year by directly contacting college coaches to help them maximize recruiting offers. Each of our expert college recruiters is limited to how many players they will advise so there is the best combination of hands-on guidance and personal recruiting outreach to college coaches. Social Media Exposure: We also utilize our growing Twitter following at @SportsForceBB which is followed by over 500 NCAA D1, D2, D3, NAIA, and JC coaches nationwide and growing fast. To Get Evaluated by Our Expert College Recruiting Staff: Option 1: Complete our Recruiting Questionnaire Option 2: Email us at scouting@sportsforceonline.com Options 3: DM us on Instagram @SportsForceBB or Twitter @SportsForceBB and share recent video, stats, or measurables (velocity, 60, exit speed, pop time, etc…) for our scouts to evaluate. Find out if Your Son’s Qualifies for One of Our Hands-On Recruiting Programs? Twitter Recruiting Education & College Needs Posts: We post ongoing recruiting education and post NCAA D1, D2, D3, NAIA, and JC needs year around. Follow us on Twitter @SportsForceBB account and join over 500 hundred NCAA D1, D2, D3, NAIA, and JC coaches nationwide that follow us and growing fast. Tagging us: If you have some good video to share with us, make sure to tag us @SportsForceBB or DM us and we will review it.

According to the Department of Education, the average recruiting budget for FBS men’s sports programs is $700,000.00.

Think about that for a minute. A major NCAA Division I athletic program will spend an average of $700,000.00 on the recruiting efforts for ALL of its men’s sports programs.

What’s rarely mentioned is that football and men’s basketball will consume about 50% or $350,000 of that budget. That leaves an average of only $50,000 for each of the remaining sports programs like baseball, golf, lacrosse, swimming/diving, tennis, soccer, track/field & cross country to secure recruits.

If a college or university funds additional men’s sports like water polo, wrestling, and hockey, the recruiting budgets are even further diminished. But each program is not evenly funded so many sports may receive much less than $50,000 to recruit high school student-athletes.

Important note: women’s sports programs usually average substantially less in recruiting budgets than men.

Here are the average men’s teams recruiting expenditures by the conference for 2013-2014 (take notice of all the number of programs in major conferences below the $700K average):

Given these figures, it’s easy to understand why college sports programs have a difficult time locating and evaluating all of the talented high school student-athletes in the U.S and abroad. They simply do not have the resources to accomplish the task. This is even more evident if you compete in a sport outside of football and basketball.

Here are 3 steps to overcome the limits of college recruiting budgets:

1. Be properly evaluated and start targeting schools that match your athletic, academic, financial and geographic goals.
2. Don’t wait to be contacted by college coaches. Create an appropriate game plan to begin personally introducing yourself to coaches at proper fit schools.
3. Begin building and sustaining personal relationships with college coaches over an extended period of time in order to secure offers from best-fit schools.

Understanding the limitations of college programs to recruit high school student-athletes and executing a well thought out game plan may produce outstanding results in your goal of playing your sport in college.

Over the last five years, SportsForce has helped over 1,000 student-athletes and families successfully navigate the college recruiting and athletic scholarship process while saving families on average $50,000 in college expenses.

We would like to congratulate Cameron Parmigiani on his commitment to University of St. Francis! Here are Cameron’s recruiting story and interview after his commitment. Good luck as a Fighting Saint!

1. Share your recruiting story and status

I started working with SportsForce during the summer between my Junior and Senior years of high school. After their evaluation, I was told that I would likely play NAIA or NCAA D3 college basketball. My first introduction to college coaches was on the very first day of my Senior Year of high school. I had about 40 responses from college coaches. I began narrowing down these schools, with SportsForce’s help, of course. They guided me through the process, gave me advice on how to properly communicate with the college coaches who were interested in me. They were there every step of the way. I ultimately narrowed my list down to about 7 schools. It was then when I began making official visits to schools, doing overnights at the campuses with the basketball teams, and having lengthy calls with the coaches to discuss the possibilities for my future as a student-athlete. On March 26, 2016, I signed with the University of St. Francis men’s basketball team, committing to them, reserving my spot on the team, and accepting the athletic scholarship money they offered me. Being a dedicated student, I also received a significant academic scholarship as well…

2. What school are you going to, and why did you choose them?

Next year, I will be attending the University of St. Francis, in Joliet, Illinois. I chose them for their location, school size, feel of the school, athletic prowess, and relation to the coaching staff.

3. How did SportsForce help in the process?

SportsForce helped guide me through the minefield of the college athletic recruiting process by telling me how to handle business, and how to approach the coaches with questions or concerns I may have had.

4. What advice would you give to other players and parents with the recruiting process?

I would definitely recommend that perspective college student athletes get a head start, earlier than I did, in order to get the roster spot they may deserve before it fills up. The highlight video was a notably big part of my recruitment, so I absolutely would recommend that as well. One piece of advice for them, though, would be to choose a school where you could also see yourself attending without playing your sport. Say you get severely injured after your first year, you don’t want to be stuck there; unhappy, and have to transfer and begin the search again. Just something to think about.

5. How excited are you for your future in college?

I am STOKED for my college basketball career, and I know that I have chosen the right school for me!

6. How much money do you anticipate your family saving in college expenses because of you being recruited?

Because of the help from SportsForce, we will be saving over 50% of our college costs through my athletic and academic scholarships.

7. Would you recommend SportsForce to any other student-athletes? Why?

Yes. I would recommend it. I had no idea where I wanted to go to college at the start of my senior year of high school, which was very stressing and intimidating. SportsForce helped me find schools that wanted me, and I went from there! 🙂

Over the last five years, SportsForce has helped over 1,000 student-athletes and families successfully navigate the college recruiting and athletic scholarship process while saving families on average $50,000 in college expenses.